ACT and Helo Intensify Spreading Kindness in Ramadan

Digital platform company Helo also invites its users to be involved in Sharing Kindness program. Through this program, users can share content as a donation which will later be given to people in need.

Collaboration of Aksi Cepat Tanggap and Helo.
Collaboration of Aksi Cepat Tanggap and Helo. (ACTNews)

ACTNews, JAKARTA – The blessed month of Ramadan has arrived. Muslims are competing to maximize their worship to gain abundant rewards and blessings in this holy month. Unfortunately, this time, many Muslims are still fasting with limited food conditions. This is because the economy continues to weaken during the pandemic.

This situation motivated ACT and Helo to intensify sharing kindness for their fellow countrymen in need this Ramadan. One of them by sharing food which is a basic need for underprivileged people.

Digital platform company Helo also invites its users to be involved in Sharing Kindness program. Helo provides freedom for anyone to express themselves through positive, meaningful, and inspiring contents. Therefore, through this program, users can share contents as a donation which will later be given to people in need.

“This assistance is expected to be useful as a humanitarian mission and collaboration between Helo and ACT. In Ramadan amid a pandemic, Helo would like to invite users to express their creativity while still contributing to assist people in need, in this case, the underprivileged people who are mainly affected by the pandemic,” said Indira Melik, Country Head of Operation, Helo Indonesia, Monday (4/19/2021).

Food aid in the form of 11.3 tons of rice will be distributed to 2,275 underprivileged families in 10 locations in Jabodetabek from April 22 to 24. ACT and Helo will carry out this program through Humanity Rice Truck which is headquartered at Wakaf Distribution Center Gunung Sindur, Bogor. Besides, hundreds of volunteers will also distribute rice to people so that activities run orderly, safely, and in accordance with the the health protocol.

Helo team is very grateful for this collaboration with ACT in distributing the aid. According to Indira Melik, Helo’s collaboration with ACT is in line with Helo’s mission to change the way people interact on social media by becoming a platform that not only provides information but also empowers and unites various communities, especially in Ramadan.

ACT’s General Manager of Public Relations, Lidya Khaerani Hestya welcomed Helo’s intention. According to her, this kindness collaboration strengthens Ramadan Food Alms Movement which is being intensified by ACT in Ramadan. She also appreciated Helo for inviting its users, who are generally young people throughout Indonesia, to share and care for each other.

“This collaboration proves that young people also care and want to help meet the food needs of underprivileged people. Helo’s collaboration with ACT is a good example for other private sectors to follow. ACT, which has been committed to helping many underprivileged families, will always succeed in collaborative programs for humanitarian issues,” said Lidya.[]