Aisah Needs Additional Capital for Her Rice Pudding Business Ahead of Ramadan

Ramadan is just around the corner. For Aisah (53), Ramadan is not only a moment to increase her acts of worship, but also to increase the sales of her bubur sumsum (Indonesian rice pudding). However, with only a little capital she has, she was worried that she would miss the opportunity.

Aisah preparing the packages of rice pudding. In Ramadan, she needs additional capital to increase her production capacity. (ACTNews).

ACTNews, PONTIANAK – For many Indonesians, bubur sumsum (Indonesian rice pudding) is one of the favorite desserts to break the fast in the month of Ramadan. Just hours before the iftar time, many dessert sellers fill the streets selling this smooth, sweet pudding. This is an opportunity for Aisah (53) to increase her production capacity. She has been selling bubur sumsum in Pontianak City, West Kalimantan.

Sadly, her sales have been drastically decreased because of the pandemic. In addition, she doesn’t have much business capital. "However, I am having no ways to get additional business capital to buy raw materials,” she said, Monday (3/15/2021).

As the breadwinner of her family, selling bubur sumsum has been Aisah’s only source of living. She has been doing it for 40 years, making a profit of IDR 50,000 a day. She sells her rice pudding for IDR 5,000 to 10,000.

"I have been selling online via Facebook with the help of my grandchildren, but during Covid-19 pandemic the orders have been decreasing. Sometimes I use my business capital for food," said Aisah. Even though she is no longer young, she still works hard for her family, especially to support her 70-year-old, sickly husband. She hoped that goodness will come to her, providing capital assistance ahead of Ramadan. []