Sarah’s Business Grows with Capital Assistance and Business Mentoring

Through capital assistance and business mentoring from Global Wakaf – ACT’s Waqf for MSMEs Program, Sarah Hilda gained much knowledge and motivation to run her snack business. She is striving to keep her business afloat during the pandemic.

msme waqf
Sarah produces a variety of snacks such as pineapple tarts, eclairs, and cookies. (ACTNews)

ACTNews, JAKARTA – After running for three years, Sarah Hilda’s cake business was hampered by the COVID-19 pandemic. She had to use most of her financial resources to make ends meet.

"At the beginning of the pandemic, the impact was severe because my sales sharply declined. Office buildings are closed, hence I had only a few buyers.  I have to use my business capital for my daily expenses," said Sarah when met at her home in Kemayoran Village in Central Jakarta, Thursday (9/16/2021).

Now that the pandemic has been going on for a year, Sarah is trying to revive her business. Orders have been coming back in, and her income has started increasing. To support her, Global Wakaf – ACT partnered with Rohis Lintasarta through the Waqf for MSMEs program to provide business capital assistance and mentoring in June.

This assistance has been quite useful for Sarah’s business. “With the assistance, we are taught how to manage the turnover of our businesses and which products are more acceptable to the customers. I become more focused with the mentor guiding me,” explained Sarah.

Thanks to the business mentoring, Sarah made innovation for her eclairs: she mixed the eclairs filling with new ingredients. "I experimented with new flavors, and Alhamdulillah I have made new flavors for my eclairs. They are already on the market. I hope that my business will become an icon as my mentor hoped, "said Sarah.

Sarah received the second batch of business assistance this September. With this, she plans to buy additional raw materials and equipment. She also hoped to open her own shop “With this capital assistance, I hope to further develop my business,” said Sarah. []