Sayem’s Rice Pudding Business Continues Running Despite Turbulence

Sayem's rice pudding business (61) has been running for ten years. During the current pandemic, Sayem's income has fallen considerably. She has to make innovations to maintain the business.

Sayem still has to support her youngest child who is still studying in college. (ACTNews)

ACTNews, SOUTH JAKARTA – Sayem (61) admits that she always enjoys selling. Ten years ago, she opened a shop that sells bubur sumsum or Indonesian sweet rice pudding. It provides an additional income for her family to make ends meet.

Now, Sayem’s husband is unable to work due to his old age. They still have to support their youngest child who is still studying in college. The pandemic has currently hampered her business.

"I barely have enough money to buy raw ingredients, let alone to save some money," said Sayem in her house in North Petukangan Village, Pesanggrahan District, South Jakarta, last Thursday (9/2/2021).

But Sayem never gives up. Now she tries to sell her goods online. She also packed her rice pudding in better packaging to attract more customers.

Global Wakaf-ACT supports Sayem's business through Waqf for MSMEs. With the capital assistance support, hopefully, Sayem can continue her business through the pandemic and further develop his business.

“With this capital assistance, I plan to add buy raw ingredients because their prices have been increasing,” said Sayem. []